Customers are notoriously fickle! But as it’s far cheaper to keep existing customers than it is to find new ones, it’s worth introducing ways to increase customer loyalty.
Here are a few tried and tested methods we recommend you try…
- Meal deals – great for
encouraging people to bag a bargain!
- VIP treatment – can you
create a ‘members club’ for your regulars, offering priority treatment, faster
service or free wifi?
- Loyalty incentives – make
your customers feel valued by rewarding them with free things or money off when
they spend a certain amount.
- Keep in touch – if you have
their contact details (and their permission), can you keep in touch with them
and send them special offers.
And don’t forget – word of mouth is still the most trusted
form of advertising, so don’t forget to encourage and incentive your customers
to recommend you to their friends!