Customers are notoriously fickle! But as it’s far cheaper to keep existing customers than it is to find new ones, it’s worth introducing ways to increase customer loyalty.

Here are a few tried and tested methods we recommend you try…

  • Meal deals – great for encouraging people to bag a bargain!
  • VIP treatment – can you create a ‘members club’ for your regulars, offering priority treatment, faster service or free wifi?
  • Loyalty incentives – make your customers feel valued by rewarding them with free things or money off when they spend a certain amount.
  • Keep in touch – if you have their contact details (and their permission), can you keep in touch with them and send them special offers.

And don’t forget – word of mouth is still the most trusted form of advertising, so don’t forget to encourage and incentive your customers to recommend you to their friends!